Key Cap Trends for 2023
Caps continue to be one of the best marketing tools out there. There are so many fun and innovative ways to customize styles to differentiate your cap game, that we created a Cap Trend Guide to help you cut through the noise and discover the trends worth developing. Download the complete guide here
Style 1 - Outdoor Enthusiasts
There are 2 types of customers that we see dominating the market, outdoor enthusiasts and urban explorers. The outdoor category requires functionality and performance above all else, requiring a different cap for every occasion - hiking, trail running, cycling, and snowboarding etc. Often inspired by the colors, shapes and visuals from nature including landscapes and favorite outdoor spot prints.
Sport Centric Styles
This year we will continue to see brands building technical caps for specific sports as the outdoor apparel market continues to explode. This Klättermusen cap (above) is designed for alpine adventures and constantly changing weather conditions. The style is designed to cover ears and has two adjustable toggles to ensure a snug fit despite the elements. Blurring with street style, we're sure city dwellers will also adopt statement pieces like these.
Scenic Truckers
Print any landscape, beauty spot, or aspirational destination directly onto products with sublimation and direct-to-garment printing. For inspiration check out our customer Alpine Echo's line of caps. Alpine Echo use printed and contrast bills and cap buttons to feel designs looking fresh and unique.
Style 2 - Urban Explorer
Buckets of joy
Whether you produce kids-wear or not, you can't deny that matching parents & baby bucket hats are the cutest. By using clever paneling and label placement, they can be made reversible. Check out Little Hotdog Watson's gorgeous colorways.
We love bucket hats so much we included 3 different types in the trend guide. Baby, adult and technical. All 3 offer something unique!
