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10 Principles of Fair Trade

By Alex Berryman

World Fair Trade day - 10 Principles of Fair Trade
10 Principles of Fair Trade

Imagine a world in which each and every person in a global supply chain is treated and paid fairly. While this is not yet a reality, the World Fair Trade Organisation (WFTO) is here to make a change. The WFTO is a network of businesses that is committed to the 10 Principles of Fair Trade, advocating for a more fair and healthy supply chain. In celebration of World Fair Trade Day, we will explore how Purnaa is bringing the 10 Principles of Fair Trade into a new space: dye sublimated caps, becoming one of the very few Fair Trade caps on the market.

Principle One: Creating Opportunities for Economically Disadvantaged Producers

Dignified employment has the ability to change the situation of an individual, family, and whole community. Since 2013, Purnaa's mission has been to empower fresh starts and fulfilled lives through excellent jobs. With the goal to employ 1,000 people by 2037, Purnaa sought ways to create new jobs - the answer came in the form of a cap.

Baseball caps are a high labor product - depending on the cap, it can take up to 13 steps and a large team just to complete one cap. While this deters many other manufacturers, Purnaa saw the potential for employment and a new specialization. Combined with dye sublimation printing (which allows for custom printed material) a customer can receive their own custom printed cap, and Purnaa can grow its social impact - a true win-win.

Principle Two: Transparency and Accountability

As a member of the WFTO, Purnaa receives an audit every 2 years to ensure we are being held accountable to these principles. Any good business relies on the chain of accountability (aka value chain ) - our values, our customers, and the WFTO hold us accountable, and we hold our suppliers accountable, The WFTO and our customers hold us accountable, we ask for transparency and accountability with our material suppliers in order to understand our wider impact.

Since our caps are made from a set amount of materials, with very little variation, we are able to build relationships with certain suppliers and pass that information onto the customer.

Principle Three: Fair Trading Practices

Never has 'treat others how you want to be treated' been more true. Upholding our core values of integrity, we see each vendor or brand as a partner. For that reason, we implement fair trading practices such as 50%/50% payment terms with both brands and suppliers. We exemplify fairness and mutual respect through fair pricing and timely payment.

Ethically produced baseball caps
A Purnaa Cap Team Member

Principle Four: Fair Payment

Much like Principle Three, Fair Payment is based on mutual respect and integrity.

Purnaa implements fair prices with our brands and vendors, Fair Wages with staff, and even pays above the living wage in Nepal. By increasing employment, Purnaa cap customers can be a part of the growth of fair wages in Nepal.

Read more on what the living wage is in Nepal and how Purnaa exceeds expectations.

Principle Five:  Ensuring No Child Labour and Forced Labour

As a member of the Freedom Business Alliance, Purnaa actively advocates against forced labor and also child lab