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Fashion Revolution

by Sonja Kraft

“Fashion revolution is a global movement that runs all year, celebrating fashion as a positive influence, raising awareness of the fashion industry’s most pressing issues, showing that change is possible and celebrating those who are on a journey to create a more ethical and sustainable future for fashion. Fashion revolution week is a week-long campaign from April 18th-24th.

The mission of Fashion Revolution is to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased. We believe that collaborating across the whole supply chain; from farmer to consumer; is the only way to transform the entire industry. Fashion Revolution brings everyone together to make that happen.

In order to make the fashion industry accountable and sustainable, we first need to make it transparent. We believe transparency is the first step to transform the industry. And it starts with one simple question: who made my clothes? This is our focus for the next five years. We believe this simple question gets people thinking differently about what they wear. We need to know that as consumers, our questions, our voices, our shopping habits can have the power to help change things for the better. With more consumers encouraging brands to answer ‘who made my clothes?’, we believe Fashion Revolution has the power to push the industry to be more transparent.” – Taken from

At Purnaa, we are intentionally transparent. Our employees share about themselves through photos and blogs and we invite anyone to stop by and take a tour to see firsthand what we are all about. Come on by and see our world-class, “not-a-sweatshop” facility in Nepal!


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