Purnaa Is Now Guaranteed Fair Trade! But what does this actually mean?

by Hannah Badminton


World Fair Trade Organization

We are delighted to announce that, as of this week, Purnaa is officially a Fair Trade company, guaranteed by the World Fair Trade Organization! We had a party at the office today to celebrate!!




But what does this guarantee actually mean and does it in any way help you, our customers and clients? We hope this article will answer your questions.



What is WFTO?

The World Fair Trade Organization (WFTO) is a global network of fair traders – producers, marketers, exporters, importers, wholesalers and retailers – that demonstrate 100% commitment to Fair Trade and apply the 10 Principles of Fair Trade to their supply chains. The WFTO guarantee is recognized globally. Members believe that trade should work for people and the environment, and not at their expense.


What are ‘The 10 principles of Fair Trade’?

The 10 Principles of Fair Trade are the fundamental philosophies established by WFTO members to guide their practices in fighting against trade injustices and discrimination. Every member commits to operate according to these.


They are:


How did Purnaa become WFTO guaranteed?

We went through a rigorous auditing process, which included over 100 hours of research and preparation. Since our founding in 2013, we have been committed to developing a company with procedures, guidelines and a workplace environment that ensures ethical production. After operating for several years, we could begin the application to become a WFTO member. We wrote extensively to document all we do to be socially and environmentally responsible. Then we were audited by a third-party in late 2016 to ensure that Purnaa, through fair employment, is working to eradicate poverty and inequality.



World Fair Trade Organization

The WFTO symbol


The WFTO symbol displayed by members’ websites and on products they make, informs consumers that the goods were made in a socially and environmentally responsible manner. Consumers are increasingly concerned about ethical issues and the welfare of workers throughout the supply chain. The WFTO symbol conveys the dedication of a manufacturer or brand to Fair Trade principles throughout production and increases consumer confidence that products were made in a responsible way.


What does the WFTO guarantee mean for those who purchase Purnaa Products?

Those of you who are purchasing Purnaa’s products, can buy with ease of conscience, knowing that your purchase is guaranteed to be ethically made. You are now a part of improving the global trade and making it FAIR for ALL people and communities involved.


What does WFTO’s guarantee mean for designers/brands who produce at Purnaa?

If you are a production client at Purnaa, you may also be able to put a WFTO label on your goods! Here’s what you should know:


  • “The WFTO Product Label is more than just a Fair Trade symbol. It signifies not only that the practices across the supply chain are checked against the WFTO Fair Trade Standard, but it also represents support to the battle against poverty and inequality. Products carrying the WFTO Label are made and traded by Guaranteed Fair Trade Organizations dedicated to the sustainable Fair Trade economy. Every purchase of products with the WFTO Label supports small producers and their communities.”-WFTO

  • We can help you set up a WFTO labeling contract. WFTO-Asia will charge an annual licensing fee per purchase order, based on the purchase order value (1% or 100 euros minimum).