Why Get Into Slow Fashion?

Updated: Mar 17, 2020

by Sonja Kraft


What is Slow Fashion?


“Slow fashion is about designing, producing, consuming and living better. Slow fashion is not time-based but quality-based. Slow is not the opposite of fast – there is no dualism – but a different approach in which designers, buyers, retailers, and consumers are more aware of the impacts of products on workers, communities, and ecosystems,” according to Kate Fletcher in the Ecologist.


Fast fashion is about buying the newest trend, even if the trend changes every few weeks. Slow fashion is about buying items that are timeless and will still be stylish in seasons to come. It’s about buying clothes that are well made and will make it through more than one season. It’s about taking care of people and the environment.


What Impact Does Slow Fashion Have?