By Alex Berryman
After the supply chain disruptions of COVID-19, brands are realizing collaboration with their manufacturers is no longer just a ‘nice to have’ but a necessity.
Simply put, collaboration is two businesses working together to plan and execute business operations. When done well both brands and suppliers expand product offerings, streamline fulfillment processes, and increase profit margins; creating more traceability and agility in their supply chain.
In this blog, we will outline 3 steps in which a brand and manufacturer can build a collaborative relationship. However, while we are focusing on the brand/manufacturer relationship, these principles can be applied to relationships throughout multiple levels of the supply chain.