Organic Cotton: How Sustainable is it?

by Mitch Borger


With a global population that is becoming increasingly conscious of the impact of their buying habits, many have become more aware of the environmental benefits of buying organic cotton. At Purnaa, we believe the individual has the power to change the environmental and social progression of their society through their purchasing decisions.

We would like to see organic and sustainable apparel become the new norm.


Organic: What Does it Mean?

The term ‘Organic’ refers to crops that are grown without the use of pesticides, artificial fertilizers, insecticides, herbicides and Genetically Modified Organisms. Organic cotton is grown and farmed in a way that has a low impact on the environment, much lower than conventional cotton which is the type of cotton most of us are used to wearing and buying.The production systems used for organic cotton maintain and replenish soil fertility without the use of toxic pesticides or fertilizers. Third-party certification organizations verify that the cotton is grown and produced using only the methods that are authorized for organic production.